The Faerie Guardian was free for one month,
and in that time there were
65,928 downloads!
Amazon - 48,938
B&N and iBooks - 16,989
I was hoping to reach 50,000 downloads in a month, so a total of
almost 66,000 is freaking AWESOME!
The highest it was ranked was #7 overall in the Free Kindle US Store.
Here are some more details from Amazon:
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Free downloads of The Faerie Guardian. Click to enlarge. |
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Paid sales during the period The Faerie Guardian was free. |
The Effect on Paid Sales
I had obviously hoped that sales of Creepy Hollow #2 and #3 would go up after making #1 free, and they most certainly did (more so than I expected). I don't sell many of my contemporary romance books, so most of the sales on that second graph are of Creepy Hollow books. It's still quite soon after the promo, so sales are still high. I'm expecting them to dip down a bit over the next few weeks and average out at a daily number that's slightly higher than before the free promo.
The Effect on Reviews
The main reason it took me so long to do a major free promo is because I've heard a lot about how free books receive more negative reviews. This is because a lot of readers will download a book simply because it's free, and not because it's something they really want to read. They then end up reading books that aren't really their thing, and then rate them negatively.
Fortunately, I haven't seen this happening yet! Before TFG went free, it had 121 reviews on Amazon (and it took about 21 months to get those reviews, so an average of 5 to 6 reviews per month). TFG is now sitting on 170 reviews, and those last 49 reviews all appeared in the space of one month. Here's the breakdown of those 49 new reviews:
5* ~ 35
4* ~ 10
3* ~ 3
2* ~ 1
1* ~ 0
MY CONCLUSION
- BookBub is worth every cent!
- Making the first book in a series free definitely leads to sales of the rest of the series.
- The royalties I lost on book #1 by making it free were MOOOOORE than made up in increased sales of books #2 and #3.
- Periodically making a book free may be better than making a book permanently free. (There is a big boost of downloads and sales after a book first goes free, and thereafter downloads decline.)